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The OGSM Framework

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A proven method for defining and implementing strategic business objectives.

OGSM (Objective, Goals, Strategies, Metrics) is a framework to help organizations or individuals identify and execute the strategic initiatives needed to drive innovation and growth. Without such a reasoned approach there is constant tactical reaction and chaotic fire-fighting.

OGSM will align the company to deliberate process and discipline by:

  • Committing an organization to a common strategic purpose
  • Move to a mechanism that is properly grounded in goals and metrics, rather than faulty intuition
  • Take a company through the restraint of thinking first, acting second, and then monitoring progress
  • Examine the potential and alignment within the current corporate strategy

Being armed with this simple framework will allow simple efforts to deliver exceptional progress.


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