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PEST Analysis Trend Matrix Guide & Template

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A proven method for assessing market trends and defining strategic choices to capitalize on those trends.

The PEST Analysis Matrix is a framework for outlining the critical market trends impacting an organization, how they manifest as Opportunities or Threats and what Strategies could be adopted in order to capitalize on the market trends.

The PEST Analysis Matrix Template should be used as part of strategic analysis exercise that adopts the PEST approach. The Template is helpful at synthesizing the key points pertinent to market trend analysis and in a format that can easily be included in a market assessment report. The Template is intended to be a summary information capture template that can be supplemented with more in-depth analysis worksheets where required.


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