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Mastering SWOT Analysis

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Gain insight into an organization's competitive positioning through the tried-and-tested SWOT analysis method.

SWOT analysis is a method that has stood the test of time. Its value comes through its relative simplicity and ability to involve a variety of stakeholders in the process. That said, SWOT analysis is often overlooked as a useful tool or when it used it is done incorrectly. To help bridge this gap, the team at Expert Tool have put together this concise and content-rich guide to help anyone master the SWOT analysis technique. In this guide you'll learn:

  • The fundamentals of SWOT analysis - what it is and how to use it
  • The five steps involved in conducting a SWOT analysis
  • How to incorporate SWOT analysis as part of your strategic analysis toolkit
  • How to turn the results of a SWOT analysis into strategic hypotheses
  • How best to collaborate and present the results of a SWOT analysis

As always, you'll also get Expert Tips from the team at Expert Toolkit on how to do a SWOT analysis most effectively.


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