Mastering Market Analysis
The essential skills, tools and methods to become a highly competent market analyst and strategist.
The Market Analysis Book contains 7 detailed how-to guides, methods, templates and techniques in a single, comprehensive package. These are the essential tools and skills proven to deliver deep insights and significant business value through the analysis of just about any market situation - across customer, product, segments or competition. If you are working in a role associated with market development, segmentation, entry strategy, expansion, competitive analysis then you need to know these methods.
- How to do Customer Value Analysis
- How to do Market Segmentation Analysis
- How to do Market Sizing & Share Analysis
- How to do Value Chain Analysis
- How to do SWOT Analysis
- How to do Product Lifecycle Analysis
- How to do Competition Analysis
This book contains over 150 content-rich pages of methods, detailed instructions, templates, best practices, expert tips and guides.
These tools will make you a better market analyst or your money back!
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For anyone looking to get a better understanding of key analytical methods use to size and capture markets, this is a great resource. Easy to follow with plenty of useful examples and references.
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