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Business Stakeholder Map Guide and Template

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Understand, engage, influence and manage your business stakeholders with this proven mapping approach.

The Business Stakeholder Map is a method and framework for evaluating the disposition of business stakeholders (individuals and groups) in relation to a transformation program. The map allows stakeholders to be plotted to assess their relative degree of influence and support over a transformation program. Using this assessment, stakeholder engagement and communication activities can be initiated to help “move” stakeholders to the desired level of support relative to their influence.

Business Transformation Program’s succeed on the back of well managed and engaged stakeholders. Moreover, a critical and common root cause of transformation program failure is the failure to adequately understand and engage with key stakeholders across the spectrum. While simple in form, this template will help to keep awareness and focus around stakeholder engagement. This template should be used in conjunction with the other stakeholder mapping and management tools found on experttoolkit.com.


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