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Crash Course in Voice of the Customer

  • $999


Get to the heart of your customers' critical requirements with the Voice of the Customer method.

Understanding who your customers are and what they want from your product or service is essential to any successful business. The Voice of the Customer method will allow you to apply a structured approach to segment analysis, customer requirements development and process improvement. In this Expert Toolkit Guide you'll learn: 

  • About the Voice of the Customer Method and how it can add value in a business context
  • The 4 steps involved in performing the Voice of the Customer Method
  • Essentials tools that can assist with the Voice of the Customer Method, including
    • Affinity Diagrams
    • Kano Analysis
    • Critical to Quality Tree
    • Surveys
  • Through examples of the various artifacts and tools used in the Voice of the Customer Method

    Being a competent practitioner of the Voice of the Customer Method will make you a valuable asset to any organization.

    Our products will lift your game or your money back!

    All Expert Toolkit Products come with a complete money back guaranteeThe team at Expert Toolkit are so confident that our products will make you more effective, efficient and impactful that we offer a complete money-back guarantee if you are not 100% satisfied. Buy it, use the tools and if you’re not completely satisfied, let us know and we’ll issue you a prompt refund.


    You will receive a secure link to the digital version of your purchase within 5 minutes of your order.


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